Tucked away among the major shopping streets lies Mooierplein: a charming corner of Amersfoort where small business owners go all out with unique shops, delightful coffee spots, and a warm welcome for everyone who walks in.
Pareltjesplein
Just a stone’s throw from Langestraat , you’ll find the cozy Mooierplein —a place for shoppers who appreciate personal attention and expert knowledge. It’s a shopping square filled with passion projects that have grown into authentic businesses: from children’s clothing to coffee and from gifts to stunning jewelry. Here, you won’t find run-of-the-mill shops, but rather stores where you can truly discover something beautiful. You’ll stroll from storefront to espresso, discover hidden gems, and before you know it, turn “just a quick look” into an afternoon-long outing.
Links: Blij Conceptstore, rechts: Mooierplein
Great shopping - Liberty Lifestyle, Blij Conceptstore and Beer & Schaap
We start by browsing among all the beauty you'll want to take home. On the lovely Kortegracht you will find Liberty Lifestylewhere you can shop clothing, jewelry and interior design items from exclusive brands from the Netherlands, Denmark and France. Shoppers with a green heart can go to Blij Conceptstore. There you can score vintage and preloved clothing for women and kids, as well as original gifts. Do you have a little one (or do you know one)? Then you really want to drop by Beer en Schaap for the cutest kids outfits and the most beautiful toys.
Links: Beer en Schaap, rechts: Liberty Lifestyle
For the doers (and snackers) - Spellenpoort, Dr. Chocolate and Studio Steengoed
The Mooierplein is not just for browsing, but also for getting started yourself. So you dive at Spellenpoort into a world full of board games, card classics and puzzles - and you can join us every Thursday evening for a game night at the Denksportcentrum. Feeling sweet? At Dr. Chocolate you not only get the tastiest chocolates and bonbons, but also learn how to make them yourself during a workshop. And at the new Studio Steengoed you can get creative: pick a piece of ceramic, grab a brush and paint your own masterpiece, which they will bake for you.
Links: Dr. Chocolate, rechts: Spellenpoort
Just settle down - Brood & Zoets, Sunbeams and Lunch & Borrel
Ready for a coffee break or lunch? At Brood & Zoets you can enjoy homemade pastries, juices, and sandwiches in a charming little building under a pink ceiling. Sunbeams is the place to go for a delicious cup of coffee or matcha with a slice of cake. You’ll also find fun gifts there, such as jewelry, ceramics, and more. For a sustainable lunch featuring local products, head to Lunch & Borrel. Bonus: book a canoe with them and paddle through the canals with a well-stocked picnic basket on board.
Links: Brood & Zoets, rechts: Lunch & Borrel
Pampered - Helemaal Edelsmid, Browspot and Rise Hair Lounge
Also in need of a little pampering? At Helemaal Edelsmid you go from idea to wearable work of art: Helma Vermeulen designs timeless custom jewelry in silver, gold and stainless steel. Rather pick something out? Her existing collection is full of pieces to suit you. For natural permanent makeup - from soft brows to juicy lip pigmentation - you're at The Brow SpotThen walk on over to Rise Hair Lounge and give your hair the attention it deserves, in a relaxed salon with retro atmosphere, lots of light and greenery.
Links: Rise Hair Lounge, rechts: Helemaal Edelsmid
Exploring more (shopping) areas? - Hit the road!
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The Leusderweg
The Leusderweg
On Leusderweg, too, you'll find small entrepreneurs and fine specialty stores.
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Langestraat
Langestraat
Endless shopping in Amersfoort's longest shopping street.
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Krommestraat
Krommestraat
The hotspots for boutique lovers.